For most organizations, summer is the best time to prepare for Strategic Planning.  However, with everything going on these days, you might be wondering if that is still the case.  Here are two good reasons, one traditional, one more unique to this year, that you should prepare now for great planning in the fall.

1. 1. Organizational Timing: Most organizations have fiscal years that end in December or June, and it is very helpful if strategic planning is timed to occur in step with the fiscal year. That way, the funds needed to implement tactics over the lifespan of the Plan can be built into yearly budgets.  That makes the fall through early winter the ideal time for work sessions focused on developing a new multi-year plan or preparing an annual update.  And backing up a little further, that means summer is a great time to accomplish the work that will make those sessions as productive as possible.  That includes the research, data gathering, and information analysis comprising the industry, market, and organizational assessments.
2. 2. Adjusting for New Developments: But what about when major events such as Covid19, Social Justice, or a big Stock Market decline, impact the communities you serve and your organization? These events are often the impetus for changing customer needs and expectations, as well as a sudden flourish of innovation as many organizations rush to respond to those changing customer needs and prepare for a “new normal”.  From that perspective, this is a critical time to be in contact with your customers and stakeholders, and to learn what you can about the innovation occurring both within and beyond your industry.

Right Sizing the Effort: The good news is that these summer preparations can be customized to fit with your organization’s unique Strategic Planning needs.  Here are three general scenarios and how you can use these summer months most effectively:

1. 1. New Plan. If you have not created a Strategic Plan before, or a new one is long overdue, preparing for the actual planning work sessions is critically important. The depth and scope of the three assessments mentioned earlier strongly relates to the quality and insight of the desired future state...the vision or goals...at the heart of your new plan. Organizations in this scenario may benefit the most from working with a consultant this summer, one who can help you prepare an affordable research plan and to whom you can outsource much of the assessment work, especially if your resources are already stretched thin.
2. 2. Scheduled Update. If this is an “update” year for a recently developed Strategic Plan, and that update is scheduled for this fall or winter, now is a great time to refresh your assessments and stay on course for that update. Postponing the update at a time when so many things are in flux may mean you fall behind important shifts in your market and industry.  An outside consultant can help you plan where to target efforts to refresh your assessments and get the most out of limited resources and time.
3. 3. Business as Usual? If you do not need a new Strategic Plan and there is no “update” looming in the next 6 – 9 months, you may have the least amount to do this summer of any of these three scenarios. However, the number and magnitude of recent events may still warrant a limited and targeted amount of research including customer needs feedback, strategy affirmation / adjustment input from stakeholders, and identification of emerging new / best practices relevant to your current strategies.  Pressed for time?  Outsourcing this limited, but important, research may be the answer.

For most organizations, the summer months are the best time to prepare for great Strategic Planning, maybe even more so this year.  And another emerging trend, the increasing comfort level of people working remotely, can make this work easier and more affordable than ever.

I hope you have a chance to really enjoy these summer months, safely of course.  If I can be of any help with your planning needs, contact me at your earliest convenience.

Jeff