Comparative analysis of an organization’s portfolio of products and/or services can reveal a great deal.

• Which products / services are contributing the most to the mission and to the margin?
• Are their gaps in service or in the product group?
• Should some products or services be divested, outsources, or merged?
• Where will investment of available capital generate the greatest return?

A Product / Service Line assessment can answer these questions and more. By combining different kinds of information (market share, market characteristics, financial performance, human resource metrics, and customer knowledge, among others), leaders gain a better understanding of how each product / service is performing, both individually but also in relation to the rest of the organization portfolio. Useful tools include Portfolio Analysis and Dashboards.

Product / Service Line Analysis is an excellent way to begin preparation for the development of a new Strategic Plan, serving as a key component of a thorough Organizational Assessment. But they can also be used to periodically regularly assess the portfolio for investment and divestment opportunities.

SCS can help with Product / Service Line Assessment design, data collection, and analysis.